Patriciah Yarnelly

Overview Of The Indie Beauty Movement The indie beauty movement gained momentum as small, independent brands began challenging big corporations. These brands focus on niche markets and unique product offerings. They cater to consumers looking for authenticity and transparency. Social media platforms serve as powerful tools for indie beauty brands. Instagram, YouTube, and TikTok allow […]

The Rise of Influencers in the Beauty Industry Influencers have become pivotal in the beauty industry, reshaping how consumers discover and purchase products. Here’s a closer look at how this transformation unfolded. Historical Context The beauty industry’s relationship with endorsement traces back to celebrity endorsements in the early 20th century. Hollywood stars, like Elizabeth Taylor,

Understanding Sustainability in Packaging Sustainability in packaging refers to designing and producing packaging that minimizes environmental impact. It’s becoming vital as consumers demand greener solutions. Definition and Importance Sustainable packaging aims to reduce waste, use fewer resources, and minimize carbon footprints. Essential elements include: biodegradable materials recycling capabilities eco-friendly production processes This approach not only

The Evolution of Beauty Tech The beauty industry has seen monumental changes over the past decades, thanks to the integration of technology. Initially, beauty tech included basic tools like electronic face brushes. Today, we’re witnessing AI-driven applications revolutionize skincare analysis. Companies now offer devices that scan skin, analyze it, and recommend products tailored specifically to