Industry News

What Makes a Brand “Indie” Now Indie beauty isn’t just about size it’s about ethos. These are small scale, founder led brands built around a core mission. Whether it’s inclusive formulations, ethical sourcing, or sustainability first packaging, indie lines typically start as passion projects, not revenue machines. There’s a face behind the name, and usually […]

What Gen Z Actually Cares About Gen Z doesn’t want polished they want real. In both fashion and beauty, authenticity is the currency. Heavily filtered content and manicured ads don’t stick the way they used to. This generation connects with unfiltered skin, outfits that tell stories, and influencers who show up as they are. Mistakes,

Understanding Sustainability in Hair Care Sustainability in hair care focuses on reducing environmental impact through eco-friendly practices and products. Brands now prioritize three core areas: packaging, ingredients, and production. Packaging Innovations Eco-conscious brands embrace sustainable packaging solutions. They use materials like recycled plastic, glass, and aluminum. Some brands offer refillable products to minimize waste. For

The Rise of Gen Z in the Beauty Industry Gen Z’s tech-savvy nature accelerates their influence in the beauty industry. Born between 1997 and 2012, this generation values authenticity and transparency. Unlike previous generations, Gen Z prefers brands that align with their values. They prioritize clean beauty, cruelty-free products, and eco-friendly packaging. For example, brands

Understanding CBD in Beauty Products The increasing popularity of CBD in beauty products showcases its therapeutic potential and market growth. To delve deeper, it’s essential to understand what CBD is and how it works on the skin. What is CBD? CBD, or cannabidiol, is a naturally occurring compound in the cannabis plant. Unlike THC, CBD

The Rise Of Celebrity Beauty Brands Celebrity beauty brands have soared in popularity, significantly altering the marketplace. Celebrities are leveraging their established influence to create successful beauty products that resonate with wide audiences. Historical Perspective Celebrity involvement in beauty dates back decades. In the 1990s, we saw celebrities like Cindy Crawford lending their names to

Understanding Inclusive Beauty Inclusive beauty embraces diversity in all its forms. Companies create products catering to varied skin tones, hair types, and cultural aesthetics. The aim is to recognize and celebrate individuality, ensuring everyone finds something that suits them. Mainstream brands have expanded product lines to include more shades and products specific to different needs.

Understanding AI in Beauty Shopping AI revolutionizes the beauty industry, making shopping experiences more personalized and convenient. It’s not just about technology—it’s about transforming how we discover and purchase beauty products. What is AI? AI, or Artificial Intelligence, refers to computer systems that can perform tasks typically requiring human intelligence. These tasks include visual perception,